Brian Banks (social campaign, theatrical)

Creative Director • Design • Animation • Editing

To help tell this incredible true story, our team formed a campaign that could respectfully handle sensitive matters while honoring the real people who challenged a broken system and never gave up. Our work spoke as much to audiences who care about social justice as it did football fans, drama lovers, and those who came just for Aldis Hodge’s jaw-dropping performance. The cast and real Brian Banks supported our campaign generously with reposts, and fans went wild when everyone from Oprah to David Oyelowo to Deion Sanders showed up to cheer Brian Banks on.

General Social | Personal Pieces

Additional Social | Executed by teammates John Rinkenberg, Jesse Thaul, Chris Rutherford, and Troy Chrisman.

Mood + Style

Client: Bleecker Street. Work created at: Addison Interactive (LA). President: Scott Clay. Social Director: Sarah Reisert. Full campaign here featuring additional work by teammates Jesse Thaul, John Rinkenberg, Chris Rutherford, and Troy Chrisman .