The Get Down (social campaign, Netflix series)

Design • Animation • Editing • Project Lead

The Get Down was a truly special show, and our social campaign did its best to live in the world of the characters and embrace the clash between Disco’s dying star and the birth of Hip Hop. While some concepts pulled visuals from hip hop posters or late 70’s print art, much of the campaign directive was to edit “snackable” videos that let the amazing young cast’s performances (and the music) shine.

General Social

Headphones On || character intros. Animated/edited by me; nameplate design by CD Anthony Malzone.

Culture Clash: Disco vs. Hip Hop || animated/edited music mashup. Initial design/graphics set up by Anthony Malzone + Deb Heo.

Culture Clash: Gospel vs. Hip Hop || This edit took a surprising amount of finessing: stealing shots from across episodes and versions of the main gospel song, wrestling with audio splits, and finally achieving something that feels like it existed all along.

Facebook Carousel || swiping left intro’d fans to the many musical voices of The Get Down.

UGC Choreography || Fans took on Yanis Marshall’s choreography to ‘Telepathy’ by Xtina.

Cutdowns

Season 2 Announcement

Client: Netflix. Work completed at Addison Interactive (LA). President: Scott Clay. Social Director: Charlie Capen. Creative Director: Anthony Malzone. Full campaign here featuring additional work by teammates Deborah Heo, Karina Ramos, and Rodrigo Huerta.